She's already diagnosed the problem PitchKitchen solves, in her own byline, four separate times. She just hasn't had a partner built to fix it at scale, and neither, most likely, has whichever client booked this call through her.
She left XME.digital (VP of Innovation) and JEVERA (CMO) in January 2025, and a part-time role at EltegraAI (Director of Product Marketing) ended January 2026, six months before this call. She's currently an independent portfolio operator, her own words: "Fractional CMO, building marketing foundations and AI-native workflows for AI and deep tech companies," plus five other part-time roles. The company profile in her intake form, $100K-250K deal size, $10-20K/month marketing spend, sales reps, almost certainly describes a current client of hers, unnamed and unresearchable in advance, not her own solo practice. This call could also turn out to be a partnership conversation, she runs adjacent work herself, or about her own positioning, she's building a framework called CAPS and chasing non-executive director roles. Establish which one directly, in the first few minutes, everything downstream depends on it.
This is closer to two operators sizing each other up than a classic diagnose-and-prescribe call. Budget the room: ~3 min agree and reframe, ~10 min let her map the actual business, ~8 min name the deeper problem plus ONE live framework, ~5 min the close. The win today may be earning enough trust that she reveals the real opportunity or makes an introduction on a second call, not closing anything in this one.
Skip company small talk, there's no company to have it about. Reference something from her actual published thinking instead: her April 2026 AI Cyprus Expo keynote, titled "My AI strategy was perfect. My team had other plans," or that she personally trained 200-plus non-technical professionals as a Google Foundation AI trainer in 2025. That's real, off-LinkedIn homework almost nobody else pitching her will have. Then the locked permission ask.
"The way I'd like to frame this meeting to make the most use of your time and my time: I'd like to ask you some open and honest questions about your business, what's working, what's not working, and if I can help you, I'll give you a very specific prescription of what we can do. And if I can't help you, I'll let you know that as well. How does that sound?"Don't assume XME.digital, don't assume her own practice. Ask directly and warmly whose business she's calling about. Most likely read: a current fractional-CMO client. This is now the load-bearing question of the whole call, more important than any diagnosis.
"Before we go further, whose business are we actually talking through today, yours or a client's, and what do they do?"She's not a naive prospect who needs the empathy-inversion idea explained to her. She's independently written the founder-level version of this exact failure mode, technical builders explaining accuracy instead of persuading a buyer, across four bylines. Confirm the specific business, then let her map how it shows up at the sales-rep layer for whoever this is about. She'll likely recognize the pattern faster than Greg can name it.
She's running nine concurrent part-time roles right now. Whatever isn't working, she almost certainly already knows it. The Voss move here isn't uncovering a hidden problem, it's confirming she's out of hours to fix it solo.
If a specific client emerged, recommend the 48-Hour Narrative Audit scoped to that client, priced to move fast inside a fractional CMO's existing authority. But if the room feels more like she's still deciding whether to trust Greg with the actual opportunity, don't push for a close today, ask directly what she'd need to see to feel good about an introduction, and let that be the ask instead of a sale.
"If this is about a specific client, the fastest useful step is a 48-Hour Narrative Audit, about $1,250, scoped to exactly where their reps run out of story. If it's more about how we might work together across your client base, or you're still sizing me up before naming what this really is, I'd rather hear that directly than push for a close today."She left every company we could research over a year ago. The $100K-250K deal size and sales reps in her own intake answers describe a current client, not her, and not XME.digital, get the name and vertical directly, early.
Fractional CMO work, UAtech, TLA Cyprus, HackerNoon, Startup Wise Guys, Wtech, plus building CAPS and chasing NED roles. Whatever the gap is, she likely can't close it solo, that's the actual opening, not a missing diagnosis.
Four separate published pieces already argue PitchKitchen's own point. Selling her the diagnosis wastes the room, the conversation should start past that, at operationalizing it.
The 200-plus number behind it traces to a real, confirmed Google Foundation AI training program in 2025, but the framework's mechanism itself has never been published. Ask about it with curiosity, there's nothing to quote back to her yet.
Lead with the question, not your conclusion. This page can't tell you which of these is true, only she can, expect live deviation. Ranked by confidence, the first is the strongest read.
Her intake answers are specific and textured, not her normal mode. Her LinkedIn bio links a generic "let's have coffee" calendar for casual networking, she chose Greg's formal intake form instead and filled it with real weight. That reads like she already has something in mind, a specific client, or a recurring pattern across the founders she advises, and is vetting whether Greg is good enough to trust with it before revealing it or making an introduction. The win today may be earning that trust, not closing anything.
One of her AI or deep-tech fractional clients has the exact profile in the intake form, and she's diagnosed the reps-explain-instead-of-sell pattern herself already, per her own published thinking, but doesn't have the fractional hours to fix it end to end.
She touches a lot of founders, her own fractional roster, UAtech, Startup Wise Guys' 50-plus startups, TLA Cyprus. If she likes what she sees today, this could become a repeat source of well-matched deep-tech and AI clients, not a single engagement. Worth being alert to the bigger prize, not just the first deal.
She's written precisely about focus for founders, product teams, and organizations, but nothing in print applies that same lens to her own nine concurrent roles. Worth a genuinely curious, respectful question, not a critique.
Pulled directly from her own LinkedIn experience history plus her published writing and speaking record. Her career timeline is confirmed, hard receipts, not aggregator guesses.
| Current status | Independent portfolio operator since early 2026. Her own words: "Fractional CMO, building marketing foundations and AI-native workflows for AI and deep tech companies." |
| Career timeline | XME.digital, Marketing Manager to VP of Innovation, Apr 2019 to Jan 2025. JEVERA, Chief Marketing Officer, Jul 2021 to Jan 2025. EltegraAI, Director of Product Marketing (part-time), Oct 2024 to Jan 2026. All three have ended, none is current. |
| Verified track record | 21.93% revenue growth in her first year as Chief Strategy Officer at XME.digital, 22.41% the second (her own LinkedIn). A quick-test framework she built cut market-decision cycles from 9 months to 3. Self-reported claims of an 8x valuation increase and a 60% team-engagement lift from the same tenure, not independently audited. |
| Current roles, all part-time | Strategic Partnerships & Scaling Director Europe at UAtech (Feb 2026-present), Advisory Board Member at TLA Cyprus (Nov 2025-present), Journalist at HackerNoon (Oct 2025-present), Mentor at Startup Wise Guys (Jun 2025-present), Partner at Wtech (Jun 2024-present) |
| Published thinking | Four real bylines confirmed (HackerNoon x3, Startups Magazine), all landing on a version of the same thesis: technical builders explain their thing accurately instead of positioning it persuasively, and that's what kills GTM, not budget or tech quality |
| The CAPS framework | Surprise, Curiosity, Accountability, Persistence, an AI-adoption change-design system she talks about but hasn't published a long-form writeup of yet. The "200-plus" evidence base traces to a real, confirmed 2025 Google Foundation AI trainer program (200+ non-technical professionals trained) |
| Recent speaking | April 2026 keynote at AI Cyprus Expo, Limassol, titled "My AI strategy was perfect. My team had other plans." Also spoke at Women in Tech Global 2025-2026 on "From CMO to contemporary artist," and hosted UAtech's Venture Night at Sifted Summit, October 2025 |
| UAtech overlap | UAtech connects early-stage, often deep-tech, Ukrainian-rooted founders to international capital and GTM exposure, the same founder archetype she serves as a fractional CMO. Her mentoring there is the unpaid version of the same muscle as her paid practice |
| Credentials | MS in Applied Systems Analysis, Kyiv Polytechnic, thesis on Bayesian estimation. ICF-certified coach. Swedish Institute Global Executive Leadership Programme. CXL Institute behavioural design. Central Saint Martins (UAL) |
| Earlier career | Ogilvy Public Relations, a Global SABRE Award in 2012, then her own creative business, before moving into tech CMO roles starting 2019 |
| Marketing spend (her intake answer) | $10K-20K/month |
| Average deal size (her intake answer) | $100K-250K |
Not a company's competitive landscape, this time. Her own diagnosis of the deep-tech GTM crisis, published, dated, and directly relevant to whichever client this call turns out to be about.
Her Startups Magazine piece: founders under cost pressure "cut all sales and marketing activities, streaming all funding into development, ending up with a solution looking for a market situation." That's not PitchKitchen's line, it's hers, independently arrived at.
She doesn't need convincing that positioning beats explaining, she's published that argument four times. What she's short on, running nine part-time roles, is the hours to build and ship the fix herself for every client who needs it.
▸ Proof to drop (in order, don't fire all)
This time the path genuinely depends on which of the three scenarios the room confirms, don't pick one before she does. The biggest prize here may not be on this list at all, it's whatever she's still deciding whether to reveal.
The fastest, lowest-commitment move, a fixed-price read on exactly where that client's reps run out of story. Sized to move inside a fractional CMO's existing authority, no procurement chain to fight through.
If she's thinking force-multiplier or referral relationship across her own client base, UAtech, Startup Wise Guys, her own fractional roster, don't force a single-company product into that shape, ask what she'd actually find useful and take it from there. This is the higher-ceiling outcome if it's real.
Worth naming if the room reveals she's really asking for help sharpening CAPS or her own NED-track positioning, a different, smaller kind of engagement than a company-scale Sprint.
Greg knows she left XME.digital and JEVERA over a year ago, and that a part-time EltegraAI stint ended in January. Most vendors pitching her will still be working off a stale LinkedIn snapshot, the way this page originally was until it got corrected.
He can name her actual current work, her April keynote title, and the Google Foundation training detail, real, specific, off-LinkedIn homework.
He can show her the exact line between her own four published pieces and PitchKitchen's core thesis, she's not being sold an idea, she's being recognized for one she already has.
He's walking in with three live hypotheses for what this call actually is, client engagement, partnership, or her own positioning, instead of assuming one and getting it wrong.
The bandwidth read, nine concurrent part-time roles, respects her reality instead of pitching capacity she doesn't need or time she doesn't have.